Marketing is the Key
In today’s tough economy, marketing a company is going to be even more essential than ever. Getting the company’s name out in front of the customer’s face as much as possible is the key. A lot of businesses resort to advertising on radio or television, but those ads are fleeting and very expensive.
One of the best values for doing that is with signage. Putting signs and banners on the front of the building that the business is on is one great way to do that. Hanging posters in community billboard areas is another inexpensive way to advertise your business.
In the area that I live in, I spend a lot of time on the road. I notice the signs on the cars and trucks that are on the road with me. When I am stopped at a traffic light, I look around and see who and what I’m sharing the road with. That’s why I think that another great way to use signage is by putting the signage on vehicles that move around constantly. I find the different types of signage on vehicles to be fascinating – there are vehicle wraps and there are panel graphics. And of course there are the magnetic signs that can be changed from vehicle to vehicle, and the ever popular decals.
When your business shares space, like in a mall, dynamic digital signage is a great way to share the expenses and exposure with other businesses to advertise in the same space and gain maximum exposure, I’ve even seen dynamic digital signage on billboards on my way to work! I think they are fascinating!